New Pampers Premium Protection project

NEW Pampers Premium Protection

An exclusive team of Squaddies joined our new project to try NEW Pampers Premium Protection, with double protection for skin and against leaks.

17/07/2024 to 16/09/2024

Dorina 09/08/2024 - 09:00

Welcome babies of Britain 🥰

Well, hello there, little one. We are absolutely delighted to have you and your parents join us for this adorable project with Pampers Premium Protection.

Your grownups told us all about you, and we decided you would be the perfect Chief Testing Officer for new Pampers Premium Protection nappies. Over the next few weeks, you and your grownup will put these nappies to the test, and then they can tell all your pals’ mums and dads about them. But first, let’s remind ourselves why they’re great.

Double protection for skin and against leaks 💦

Wee and poo in your nappy can lead to discomfort and nappy rash2,3. Why? Because your skin is 30% thinner and more delicate than your grownups1. And as busy babies of the world, you simply don’t have time for that sort of things. That’s why team Pampers (the folks who make your nappies) have developed NEW Premium Protection nappies, with double protection for skin 🍃 and against leaks💦.

DermaComfort layer

The DERMACOMFORT layer helps to keep skin dry and protected… (making them perfect for happy babies)

Stop & Protect pocket

…and the STOP & PROTECT POCKET helps prevent leaks escaping at the back. (your parents will be delighted with this)

This next bit’s for your parents...

Your project missions 🚀

Starter kits will be landing on doorsteps up and down the country from August 12th onwards. Keep an eye out for the postie but don’t worry if it doesn’t arrive right away, it could take up to a week after this date.

We’d love your help in spreading the word about the unique features of the New Pampers Premium Protection.

Here’s what we’d love to see from you:

  1. Try out NEW Pampers Premium Protection nappies with your little one 👶

    Your very first job is to put the Pampers Premium Protection nappies to the test.
    ❗ NOTE: Please open the pack carefully so you can include your pack in shots when you create fab content – thank you 😊

  2. Invite your parent pals to get involved 💌

    Let your pals know that when they download the Pampers Club App 📲 they can get a £6 off Pampers Premium Protection coupon*. Simply hand them one of the 10 small leaflets 🎫 you received – they contain all the details they need to access their coupon.

  3. Post to social media 🤳 with

    ...cute pics and vids of your little one in their new nappy
    ...the hashtags: #ad #PampersPremiumProtection #PampersBabyApproved and #PampersSquad

  4. Write a review on Pampers.com ✍

    ...giving your thoughts 💭 on the new Pampers Premium Protection nappies

  5. Share your reviews and social posts with us... 😉

    to be in with a chance of winning one of 20 x £50 Amazon gift cards**. 🍀

If you can’t wait to get started then why not let your pals know that you’ve been selected for this project and that they can expect to see more exciting content very soon!

Upload social URL Upload a screenshot

@all: What are you most looking forward to in this new project with NEW Pampers Premium Protection?


1Telofski S, et al. Dermotol Res Pract 2012, Stamatas GN, et al. Pediatr Dermatol 2010;27;125-131
2Berg RW. Etiology and pathophysiology of diaper dermatitis. Adv Dermatol. 1988;3:75-98.
3Berg RW, Milligan MC, Sarbaugh FC. Association of skin wetness and pH with diaper dermatitis. Pediatr Dermatol. 1994;11(1):18-20.
*T&Cs apply. UK residents only above 18. **Full competition terms and conditions can be found here.

258 Comments

LittleMrPoo • 10/08/2024 - 13:28

My parcel just arrived!! Will be testing out this afternoon. Can't wait....💙

Ash1112 Verified 10/08/2024 - 13:51

I have just received my pampers squad kit! Can’t wait to try these nappies out :)

STEPHYPEN Verified 10/08/2024 - 14:07

Yayyy my parcel arrived, really happy to be in the team, time to try these on my little pumpkin

chocolatepudd • 10/08/2024 - 14:11

I've just recieved my pampers squad package!! 👶I'm so excited to have been picked as part of the pampers squad team 🙌 I cannot wait to try these for my little baby and start reviewing. thankyou ❤️

Star9 • 10/08/2024 - 15:33

My baby turns 6months today and my parcel arrived right on time. #perfecttiming ❤️❤️

JD007 • 10/08/2024 - 15:56

Nappies arrived today. This is our first time trying Pampers since our daughter was born as she got a rash with her first pampers nappy…let’s see how this goes!

Alinasingh Verified 10/08/2024 - 16:07

Nappies just arrive let’s start testing ❤️so exiting we love pampers

MaeveIvy • 10/08/2024 - 16:08

Love these nappies! As soon as they arrived my son had a blowout so we got to try them right away! Absolutely love the fit and amazingly they have the wetness indicator which most brands don’t! X

Melerin2018 • 10/08/2024 - 16:40

Just arrived 💞 can't wait to try out

Beckysum537404 • 10/08/2024 - 16:49

We received ours today l, we are excited to try

xItzPixi Verified 10/08/2024 - 17:09

Ours turned up this afternoon also. Looking forward to trying these on our next nappy change. So exciting! TYSM for choosing us🩷

TRH96 Verified 10/08/2024 - 17:19

Received our parcel today and can’t wait to try them out, thank you! 💙

Sllewellyn93 Verified 10/08/2024 - 17:29

Our pampers squad kit has arrived! Time to get testing 👍

Hovisbread • 10/08/2024 - 18:32

Received mine over moon but does anyone else's QR codes coupon not work I've gave them to two people neither could get the QR to scan

Spacysam Verified 10/08/2024 - 18:47

Just got ours and couldn’t wait to try them out!
So soft and fit him so well. Love to be apart of this.

Sammiehollywellxo • 10/08/2024 - 19:52

Made the squad and received our New Premium Protection nappies ❤️ I’ve shared my first post on TikTok of anyone would like to follow us @sammiehollywellxo

Devisbaby10 Verified 10/08/2024 - 20:36

Nappies arrived earlier than expected! Have already put these on my baby and he's loving it. Highly absorbent and comfortable for Jim.

Lucyros675 • 10/08/2024 - 20:47

Made the squad!!
Already using the nappies, and my baby loves them. So soft and gentle on delicate skin.
Thank you pampers!!

Star9 • 10/08/2024 - 21:04

I think I ordered the wrong size. Feels like it's a bit too big for my little one. She turned 6months today so I thought she's ready for size 3 but I think she's still a 2. I love that it has the size guide on the nappy though very cute and handy. I feel like they did look bulky (full) rather quick or maybe it's because of the sizing 🤔 anyone else had similar experience?

SA1998 Verified 10/08/2024 - 21:17

Received my parcel today and I am loving the Pampers Premium Protection New Baby nappies!

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