Pampers Squad
Pampers Premium Protection project

Pampers Premium Protection

An exclusive team of Squaddies joined Pampers Premium Protection project to try Pampers' no.1 to help keep skin protected.

18/09/2023 to 20/12/2023

Dorina 09/10/2023 - 13:00

Ready, set, go…

It’s official, starter kits have begun to land on doormats across the country and this project is LIVE. Whoop! Are you ready to get going?

pampers-premium-protection

It’s officially time to get social! ⏳

Once you’ve received your starter kit 🎁 and given your Pampers Premium Protection nappies a try with your little one then why not hit the ground running and take to your social channels to share your experiences? You probably have plenty of ideas for what your followers love to see but here’s a little extra inspiration in case you need it.👇🏼

  1. The great nappy swap

    Reveal the #SkinProtectionUpgrade to your audience. Show yourself swapping out the “old” Pampers New Baby / Active Fit with the “new” Pampers Premium Protection and share your first impressions. Let fellow parents know that Pampers Premium Protection nappies feature a unique Derma Comfort layer topsheet, which absorbs liquid faster* and offers up to 100% leakage protection for up to 12 hours.

  2. Fancy dress with Pampers Premium Protection

    It’s the most wonderful time of the year to dress up as an adorable pumpkin or tiny wicked witch! If you’ve had your little one’s Halloween costume planned for months then why not give it a Pampers twist? Create a cute photo montage or video showcasing the upgrade – we’re thinking the new Pampers Premium Protection nappy with spooky little wings, terrifying pumpkin hat or fairy wand.🎃 So cute!

  3. The nappy tales

    Record a short video saying why Pampers Premium Protection is Pampers’ no.1 choice to help keep skin protected. Why not film a cheeky video of your little one? Ask them what they love about Pampers and let’s hear their cute response!🥰

Fancy winning a £50 Amazon voucher? 🏆

The team at the Pampers Squad are on the hunt for the best social shares. At the end of the project, we’ll select our favourite 20 to each win a £50 Amazon voucher.**🏆 Tick of the following to get involved:

✅ Share fun Pampers Premium Protection content to Insta, Facebook or TikTok
✅ Capture your little one wearing the Pampers Premium Protection nappy with the packaging clearly featured in shot
✅ Use the hashtags: #ad #PremiumProtection #SkinProtectionUpgrade and #PampersSquad
✅ Upload with us via your members area (this one is super important, you won’t be entered into the comp if you haven’t shared with us)

Share social URL Share a screenshot

**Full competition terms and conditions can be found here.

Some extra tips for winning content

❎ Don’t show the inner white packaging of your Jumbo box, only the outer yellow/purple packaging
🟢 Lighting is key, use bright but natural light 🌞 and keep the background clean and clutter-free
❎ Don’t include any competitor brands in shot, please
🟢 When creating a video, ensure that the Pamper Premium Protection packaging is shown (unopened) within the first 3 seconds of your content 🎬

We’re so excited to see your first posts! 💚

@all: What are your first impressions of Pampers Premium Protection?

*vs next leading competitor

143 Comments

BulgarianBabyMummy Verified • 13/10/2023 - 08:34

Was excited to received our parcel yesterday! We enjoyed last night's protection with no leaks!! We're off to a good start! 👌✌️🥰

Babymommatotwolittlegirls2223 Verified • 13/10/2023 - 09:41

So greatful to try these new nappies , me and my daughter love these nappies , she’s used them since birth and we are sue another little girl in December so can’t wait for her to try new and improved pampers products too ❤️

MummyYK Verified • 13/10/2023 - 11:43

I haven't received mine yet but have emailed to confirm size as we've had a growth spurt and gone up to the next size. Definitely can't use the smaller size anymore. Looking forward to receiving them and trying them out 😊

Iftikhar19 Verified • 13/10/2023 - 12:07

Can we receive an update on what to do with the qr code that does not work?

Weraba Verified • 13/10/2023 - 12:56

Arrived yesterday 😘

Hey_anasofiasantos Verified • 13/10/2023 - 13:21

I already got my ☺️

Louboo4 Verified • 13/10/2023 - 14:16

So impressed with these new nappies so far no more wet nights and I'm so greatful for it!

apd23 • 13/10/2023 - 14:27

Our products have arrived today so I look forward to putting them to the test over the next week or so with Miss 14 months.

Tamtam • 13/10/2023 - 19:54

Have been using it ever since it arrived! Amazing quality and so soft and the prints are fantastic

astridgrace921 Verified • 14/10/2023 - 12:04

Our products have arrived and we’re so pleased with the quality!

KatieHar Verified • 14/10/2023 - 22:06

Absolutely love these nappies! Just wish we could use the QR code to share the love!

Nappieshelp12 • 15/10/2023 - 21:49

Absolutely loving these nappies! IA very happy mummy over here, its reduced the frequent leaks to absolutely ZERO! As a nock off effect I have been able to reduce my washing loads. Thank you Pampers. I would love to share the love with my fellow NCT mummies, the QR code didn't work for them. The protection for up to 12 hours sounds to good to be true but it is actually real. I am hoping I have managed to convince them to try them out :-)

Jowairiyya1707 Verified • 15/10/2023 - 23:45

So grateful to have been able to try these size 3 nappies. So far me and my little boy have enjoyed the leak free days! Cannot wait to try at night:)

tillasmuma Verified • 16/10/2023 - 09:33

I am actually really impressed with these nappies. We had no leaks! These nappies didn't leave any red marks either. They also have the thumbs up from my son wearing them.

JennyAzaan Verified • 16/10/2023 - 16:38

So glad we got picked i love these nappies

apd23 • 17/10/2023 - 12:19

Pleased they have arrived and looking forward to testing them over the next month or so

McPainMum Verified • 18/10/2023 - 11:10

I’m super happy to have been selected for this project and give my honest opinion. I’m not sure if I’m the only one here to disagree, but I like the old nappies better.

I’ve been using Pampers nappies for the last 2 years with my two daughters exclusively (no other brands) and I was always happy with the results up until now.

First impressions were that the new nappies are super soft to the touch, mainly due to the new DermaComfort Layer. I like that they feel super cushioned and comfortable for baby.

I think Pampers have tried their best to improve their nappies, they are softer. But that’s where the advantages stop for me. I find they don’t absorb as well as the old version. And there are leaks.

Also, not sure if you have noticed but there are less nappies per pack and the price of an essential and jumbo packs have increased. That’s making them much more expensive per each nappy per pack.

Kavies96 Verified • 18/10/2023 - 19:47

We love our new nappies!

Rhubarb Verified • 24/10/2023 - 11:47

Yodel have lost mine 😭

Izzyimogen Verified • 28/10/2023 - 17:28

We were super excited to try the new pampers premium protection we found that we had no leaks and when the girls woke up in the morning no rashes as the wetness is pulled away from the skin. We will definitely continue to use these.

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